Building Cultures, Brands & ProfitI was once asked why Charlie? My response...“Because of my track record of taking companies and brands that have been ignored or mistreated and revitalizing them.” Throughout my career I have gone where the challenges and opportunities were and I have been rewarded with the enjoyment and success of forming and motivating teams to understand what their company’s assets are and what their brand stands for and then crafting a winning strategy, culture and operational execution to grow, create value and win!
My Resume / CV
Shop-Vac USA, LLC
Williamsport, PA 2021 - 2023 Chief Operating Office Creator and global leader in wet-dry vacuum's. Workrite Ergonomics Bay Area, California 2012 – 2021 President North American leader in office ergonomic solutions, height adjustable tables, monitor arm, keyboard platforms and LED lighting competing in the contract office furniture industry. Fortune 500 clients include; Apple, Cisco, Boeing, Sony, Mass Financial, Chevron, Kaiser, GSA and many more.
Board Profile 
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Professional Profile
Leadership Bio
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How GE, Shop-Vac, Franke & Workrite Ergonomics have benefited from my leadership.
Quickly crafting new strategies, business plans and getting organizations to rally around these new plans while often reversing stagnant or negative trends in sales and profit. Accomplished by:
- Quickly analyzing company and competitors gaps in serving the customer.
- Building a plan to fill those gaps quickly and profitably.
It always includes:
- Reinvigorating product development
- Focusing the brand message and marketing
- Building a Team and Culture to Win
- A focus on sustainable results
This was combined with a focus and commitment to the customer through:
- Improved distribution strategy
- Creative and impactful merchandising
- Customer service and supply chain and operational excellence
If you are intrigued and believe this type of leadership could help your company, please let me know...perhaps we should talk!
Steering Committee Member
Sonoma County Manufacturing & Technology Alliance
A group of local and regional manufacturing and tech executives in Sonoma County Manufacturing and Technology businesses leveraging the experience and diversity of its members:
1. Cultivate a skilled labor population/workforce
2. Identify and share best practices to help grow and diversify the manufacturing and tech industries in Sonoma County
3. Help local manufacturers and tech firms overcome obstacles and seize new opportunities opportunities through sharing and best practices
Sonoma County Manufacturing & Technology Alliance
A group of local and regional manufacturing and tech executives in Sonoma County Manufacturing and Technology businesses leveraging the experience and diversity of its members:
1. Cultivate a skilled labor population/workforce
2. Identify and share best practices to help grow and diversify the manufacturing and tech industries in Sonoma County
3. Help local manufacturers and tech firms overcome obstacles and seize new opportunities opportunities through sharing and best practices
Pointe Marin Homeowners Association |
Vice President & CFO
342 member homeowners association with significant common space, utilities and maintenance. Responsible for dues, conflict resolution, maintenance and city government coordination with $100,000 operating budget. |