Why Charlie?I was once asked why Charlie? My response...“Because of my track record of taking brands that have been ignored or mistreated and revitalizing them.” Throughout my career I have gone where the challenges and opportunities were and I have been rewarded with the enjoyment and success of forming and motivating teams to understand what their company’s brand stands for and then crafting a winning strategy, culture and operational execution to grow, create value and win!
My Resume / CV
Workrite Ergonomics
Bay Area, California 2012 – North American leader in office ergonomic solutions, height adjustable tables, monitor arm, keyboard platforms and LED lighting competing in the contract office furniture industry. Fortune 500 clients include; Apple, Cisco, Boeing, Sony, Mass Financial, Chevron, Kaiser, GSA and many more.
Accomplished this through strengthening the leadership team quickly with a focus on customer service and accountability. Improved communication, collaboration and processes while building a entrepreneurial customer first culture. Upgraded ERP system (Syteline) with Advanced Planning, ATP and CRM integration via Salesforce.com. We expanded our geographic reach by adding new sales staff and new customers in Canada and Eastern USA. Our revitalized and aggressive new product development investment and launches resulted in 75% of FY18 revenue coming from new, updated or resourced products. Acquired regional competitor, ISE based in Toronto Canada in 2016 giving us an expanded product line and greater scale that allowed for continued growth internationally and in the eastern US.
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Board Profile
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How GE, Coleman, Franke & Workrite Ergonomics have benefited from my leadership
Quickly crafting new strategies, business plans and getting organizations to rally around these new plans while often reversing stagnant or negative trends in sales and profit. Accomplished by:
- Quickly analyzing company and competitors gaps in serving the customer
- Building a plan to fill those gaps quickly and profitably
It always includes:
- Reinvigorating product development
- Focusing the brand message and marketing
- Building a Team and Culture to Win
- A focus on sustainable results
This was combined with a focus and commitment to the customer through:
- Improved distribution strategy
- Creative and impactful merchandising
- Customer service and supply chain and operational excellence
If you are intrigued and believe this type of leadership could help your company please let me know...perhaps we should talk!
Steering Committee Member
Sonoma County Manufacturing & Technology Alliance
A group of local and regional manufacturing and tech executives in Sonoma County Manufacturing and Technology businesses leveraging the experience and diversity of its members:
1. Cultivate a skilled labor population/workforce
2. Identify and share best practices to help grow and diversify the manufacturing and tech industries in Sonoma County
3. Help local manufacturers and tech firms overcome obstacles and seize new opportunities opportunities through sharing and best practices
Sonoma County Manufacturing & Technology Alliance
A group of local and regional manufacturing and tech executives in Sonoma County Manufacturing and Technology businesses leveraging the experience and diversity of its members:
1. Cultivate a skilled labor population/workforce
2. Identify and share best practices to help grow and diversify the manufacturing and tech industries in Sonoma County
3. Help local manufacturers and tech firms overcome obstacles and seize new opportunities opportunities through sharing and best practices
Pointe Marin Homeowners Association |
Vice President & CFO
342 member homeowners association with significant common space, utilities and maintenance. Responsible for dues, conflict resolution, maintenance and city government coordination with $100,000 operating budget. |